If you’re a human being in the world that wasn’t born in the last 10-15 years, you know the power and prestige diamond engagement rings hold in our society. We think these are the ultimate symbol of love, devotion and commitment. And though diamond jewelry is becoming less obsessed over by younger people, the power this type of fashion accessory holds is still great.
But engagement rings have even more. Although less people are getting married and more people are waiting until later in life to get married, engagement rings still symbolize the relationship and commitment people make towards each other.
The market for diamond engagement rings has fallen, but it’s nowhere near dismal. People still get married. And people still need engagement rings with bright shiny diamonds in it. The problem arises when you realize for the last 100 years, the market was artificially inflated and over-priced by the players that dominated the marketplace.
As consumers become more savvy about how things work in this world (thank the Internet for that!), they’ll have more leverage when shopping. That’s why diamonds jewelry stores need to start recognizing this now. If they don’t, they’ll likely fail in the near to mid-term future.
If you own a jewelry store that predominantly sells diamonds, then you need to understand the leverage lies with the consumer, not the retailer anymore.
And if you recognize that, you can take steps to make sure you can survive for a much longer time. The advent of the internet has really helped democratize the diamond jewelry market. Retailers like James Allen now dominate because they took advantage of these changes in the marketplace and in technology.
They’re often reviewed as the #1 diamond retailer online (see ExecutiveIce.com) and there are a plethora of positive customer testimonials about that organization. Although the power of diamond jewelry and engagement rings remains high, the power of retailers only still exists if they server customers first.
So if you’re in the diamond industry, you need to really rethink the way you’re doing business currently. Don’t think that you can rest on your laurels and keep about with business as usual. That’s not the case at all. You need to innovate and make sure you’re giving customers, not only the product they want, but the experience they want.
One last note on buying and selling diamonds online. It’s no longer enough to try and influence people to purchase diamonds using the same tactics as last time. Diamond’s aren’t forever, anymore. The industry needs a new paradigm to live under, if natural diamonds are still going to be the most sought after and prized gemstone in the world.
“Don’t judge a book by its cover.” Is a saying that you hear more often. But the truth is, it is definitely not in practice. The society that we live judges us based on how we present ourselves to the world out there. When a random person who has no idea of who you are or what you are capable of automatically judge to based on your looks and how you present yourself. The impression you make really counts a lot.
Here are some of the fashion tips for men that might help you a bit.
Self- Confidence is the best accessory that you should always wear. Self-confidence is not just about trusting your own skills. It is more of an attitude that sets you apart from the rest. When you have good sync with your inner self, it kind of radiates awesomeness.
You can carry out yourself perfectly, even with a simple attire when you have the needed levels of self-confidence.
Dress to the Occasion
Wearing a full suit to a pool party and shorts to an interview sure will set you apart from others in a bad way. Know the occasion and dress accordingly. So that you don’t feel alienated and at the same time, whether you like it or not you will definitely be the big joke out there.
Your Footwear – take proper steps
There are types of foot ware that needs to be worn accordingly. Formal, semi-formal, casual and sports. It would be clumsy if you wear sports shoes to full formal suit. Even though jeans and sports shoes are widely accepted, that is really not how things should be. Make it a point to give some extra attention to your foot ware. Get noticed for the proper reason, not for the other way around.
Go for the Perfect Fit
Your clothes might bear some the biggest names in the fashion industry like Armani, but if it doesn’t fit, there ends the game. The fit really matters a lot. Make sure pick the proper size. It is better to go for the stitched ones rather than opting for the store-bought ones, especially when it comes to formals and suits.
Quality over quantity
This is one aspect when it comes to fashion where most of us go wrong. We always choose quantity over quality. This is not the place where you should be playing the number games. Always go for clothes with good quality even if they are a bit expensive. Understand that the cost you are paying is not just for the quality alone. It also accounts for the workmanship involved in it. These ones will definitely make one look better.
Go with the trend
Fashion is one thing that is constantly going through a lot of makeovers. Trends keep on changing. But the best part is there are certain trends that never go out of fashion like a properly ironed, tucked formal ware. At the same time, some fashion trends might crawl in and fade away after a period of time. Make sure not to be struck on to those.